About The Re-brand

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about the re-brand

“You may have noticed that there have been a few changes going on, here at Fusion Middle East. One of the most important changes is of course, our name PRO Partnership to Fusion Middle East. Please allow us to re-introduce ourselves. Going forward, we will be known as Fusion Middle East”.

So with that in mind, let’s take a look at why we made the change, as well as what will change – and what will stay the same.

Why the change?

Reaching our seventh anniversary, we took the opportunity to reflect on how far we’ve come over the years. We’ve expanded our team, and we’ve experienced significant growth in our clientele, so much so, that we now have more than 80 clients from 18 countries, across 24 industries.

There is also our expansion into the UAE to consider. Alongside the extensive range of services we offer in Qatar, we are now officially open for business in the UAE. This puts us on the path to broader growth across the GCC, while allowing for your further expansion as well.

Reflecting on all this positive change, we felt that it was a good time to reassess our brand, to ensure it truly represents who we are. So now, with our new name and new look, we can look confidently to the future.

Why the name Fusion Middle East?

Our Name

FUSION

noun: the process or result of joining two or more things together to form a single entity.

We truly believe that we are better together. We have the know-how and expertise in local process and procedure, while you are the expert in running your business. By bringing these two elements together and applying some energy, we can create a truly successful partnership, with endless potential.

Our Logo

Inspired by the geographical location of the Middle East, our logo design represents the importance of this region, in that it is fast becoming a global hub for business. The four crossed lines not only symbolise the axis of a compass, they also create a new space in the centre. It’s not just a meeting point, or an intersection, it’s a new entity.

What has changed – and what will stay the same?

With this update, there will be some obvious changes, as you will see from our new logo and new website. However, some things will not change.

As our valued client, you will still receive the same level of expert service from the same team, who are on hand to offer their extensive knowledge and experience, skills and understanding. We also have the same headquarters, located in Doha.

What’s more, you won’t have to worry about making changes to your company’s Articles of Association, Commercial Registration or Computer Card.

Your Commercial Registration will be automatically updated to reflect our new name when we process your next license renewal, and your Computer Card will remain entirely unchanged. If you wish to amend your Articles of Association, we will be happy to facilitate these changes, however it’s not required. The choice is yours!

Spread the word!

Contact us today for a free, no obligation consultation
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